The Story Behind Be'Shine: A Journey to Illuminate Shine

The Story Behind Be'Shine: A Journey to Illuminate Shine

The family behind Be'Shine has a long history and expertise in gemstone cutting, with over 30 years of experience. Every piece is crafted with meticulous attention to detail, requiring precision and care due to the high value of the raw materials. Working with gemstones demands specialized tools and techniques to ensure the final product meets the highest standards of quality and beauty.

Over time, the family sought to showcase their craftsmanship and expertise by founding Fine Co., Ltd. in 2018. The goal was to highlight the skill and quality of their gemstone cutting, elevate their market advantage, and bring recognition to their craft.

During their journey in exporting finely cut gemstones, certain pale-colored stones were often set aside by clients. This inspired the company to repurpose these gems by incorporating them into jewelry, blending them with natural shell pieces to enhance their value and create unique designs. This approach maximized the use of available natural materials, ensuring sustainability and environmental responsibility.

This concept aligns with the principles of sustainability, which focus on minimizing environmental impact and preserving natural resources. It also ties into the circular economy, where materials are reused and repurposed to reduce waste and reliance on new resources.

With these ideas in mind, the Be'Shine brand was established in 2023 to emphasize the beauty and value of its products. The brand focuses on natural, eco-friendly manufacturing processes, avoiding harmful chemicals or contaminants that could harm the environment. This dedication to sustainability not only adds value to the products but also strengthens their appeal in the market and among the company's target customers.

"Be'Shine reward and Journey"

Our Journey

2018

• Established Fine Co., Ltd. by Mr. Ekachai Saenkamkon.

2019

• Won First Prize in the GIT's World Jewelry Design Award 2019.

2020

• Participated in the International Jewellery Tokyo exhibition.

2022

• Received the Design Excellence (DEmark) Award 2022 for the piece titled "Lively Lotus."

2023

• Launched the brand "Be'Shine", specializing in natural gemstone jewelry.

• Selected as one of six brands in the New Entrepreneurs Program for the Gem and Jewelry SME Sector 2023 by GIT, earning a spot to exhibit at Style Bangkok 2023 (March 22-26, 2023).

• Participated in the Reimagine Lifestyle Style Bangkok Collaboration Project, collaborating with G'Craftroomto create the "Khlun Collection".

• Selected for the Open Space exhibition by TCDC, showcasing the project "Jewelry Natural Circular" (May 29 - July 2, 2023).

• Chosen as one of 15 brands in the Idea Lab 6 program under the Department of International Trade Promotion (DITP).

• Displayed work at DEmark 2023 at Icon Siam (June 12-18, 2023).

• Exhibited at the Singapore International Jewelry Expo (July 13-16, 2023).

• Selected for the Designer’s Room & Talent Thai 2023 program under the DITP.

• Participated in the Tokyo Gift Show in Japan (September 6-8, 2023).